designmade for

"Passionfruit"

 

Smoothopia is the fruit our clients' passion. They left their full-time job to pursue their passion as smoothies artisans. Designmade came to help envision their dream with a full package branding from logo, branding guidelines, menu design, to their store interior. The logo is an abstraction of their iconic smoothies bowls. The interior was inspired by humble kitchenwares such as wooden cutting board & ceramic wares, splashed with fruity branding colors.